Has anyone else seen this? This seems to be a common pattern lately. Companies will list all their products:
Product X1 Product X2 Product Y1 Product Y2 Product R42 Product F25
… but they don’t have a page explaining what the difference between the X line, Y Line, R Line, and F Line actually are. Let’s say they are gadgets. Would it hurt them in any way to simply say the X line prioritizes speed, the Y line is backwards compatible with legacy gadgets, the R line is meant for business use, and the F line is experimental form factors. How do you not think to put this info on your page?
Yes I recognise this and I hate it. I don’t wanna be a detective just to figure out which product I need.
My first guess is; they want me to give up and hope I just pick the most expensive option. My second guess is; they themselves think it’s all obvious and looks straight forward. They don’t think it’s necessary to test their sales pages on actual consumers.
It’s a frustrating experience and I think it drives consumers away.
I think that’s exactly what it is. They do these confusing pricing schemes hoping people will overbuy and “put up with” the extra features they didn’t actually want or need. They want you to have to sift through their product inventory before buying. The other factor is that product identity is sometimes not even centered around product features, but rather around an ad campaign with a sexy spokesperson, sports sponsorships, or some kind of performative group affinity. This is especially true for large corporations that have their hands in many cookie jars.
Glad to know I’m not just getting too old and out of touch for the internet. :P