Yup, it’s variable pricing. They want to be able to discriminate based on how rich they think you are, or whether or not they actually want your business. There are a lot of sales managers who will quote jobs obscenely high if they simply don’t want your business. Rather than outright saying no, they’ll use the pricing to scare you away.
For the unaware: Dalimey100 was the head mod of /r/DnDmemes (where this dragon is from) and was removed by the admins after the community voted to label the sub NSFW.