This is a brand lift study. It’s almost worthless: Hulu is paid nearly zero for it. I can’t believe they’ve stooped this low to scrape so little incremental revenue with such a customer hostile tack. Their product and analytics people must truly suck and completely lack awareness of counter metrics.

So cool, thanks. As a kid I spent so much time in DEBUG, stepping through DOS’s executables, and especially the Interrupt handlers. It’s so neat to see the actual source code-- way easier to read and follow. I didn’t know it was all written in assembly, from within Debug it sometimes seemed so messy and convoluted that I just assumed more was written in C.