• morphballganon@lemmy.world
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    4 months ago

    The director of Riot Games needs to learn a thing or two about branding. “2XKO” rolls right off the tongue lol

    • ampersandrew@lemmy.world
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      4 months ago

      Oh, the name is just about universally disliked. That said, I worked as a contractor on a fighting game in the past few years, and I was in the discussion when the game was named. It’s hard. I can guess what the criteria was for 2XKO when they named it, and I’ll bet it had something to do with conveying the rules and the fact that it’s two-player teams.

      • Riven@lemmy.dbzer0.com
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        4 months ago

        I’ve been hearing the dislike for the name but I personally like it for a fighting game. Sorta reminiscent of Japanese fighting games that can have crazy names for sequals.

        It also has a couple of good shortenings for players. They could call it xko or 2ko. Much like how people just call league of legends, league or lol. Granted I don’t actually play fighting games but that’s just my opinion.

        • ampersandrew@lemmy.world
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          4 months ago

          Usually, if you’re looking at a list of games on a schedule for a fighting game major, they’re shortened down to 4 characters or fewer, so that was probably also under consideration when naming it.